What is Google Ads
Google ads previously known as Google AdWords refers to an online advertising platform created by google to allow advertisers display their advertisements, service offerings, product listings, video content and more on google web networks by paying a certain amount of money. Google ads now serves as the main source of revenue of google. The range of payment for Google AdWords is based on pay per click pricing model.
Google Ads has many helpful features that guides advertisers to create a successful advertisement. The following features are the main services provided by Google Ads:
Keyword Planner – this is an amazing feature provided by Google Ads because advertisers have the ability to plan the keywords for their content. Google will provide a list of relevant keywords from the data on search engine queries like ad group, volume trends , historical statistics, keywords trend, competitions, and bidding.
AdWords express – this refers to the process of automatically managing ad campaigns like ad placement. This is previously known as Google boost.
It also allows businesses who doesn’t have a website to target and direct their customer to their business page.
Google Ads editor – this allows advertisers to edit or make changes with their ad offline. This is an inclusive downloadable program of Google Ads.
Google Ads Manager accounts – This was previously known as MCC or My Client Centre that provides the advertisers the freedom to manage multiple accounts from one credential and dashboard.
Reach Planner – this tool provides an insight on the performance of your ad like YouTube videos or any other. With this tool users can forecast the possible reach of their video.
Google Partners – This refers to a Google AdWords partner certification program. In order to get this award, the company should pass the Google Ads Fundamentals exam and one of the other Advanced AdWords exams.
Placement-targeted advertisements – Based on this, Google places ads on relevant sites within the content network. If domain names are targeted, Google also provides a list of related sites for placement.
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Benefits of Google Ads
There are more benefits of Google Ads that is not included above which also helps the advertisers in many ways. As this tool has become an essential part of internet marketing strategy. There is no doubt that many business owners are now looking in to start or improve their Google Ads marketing strategy. They are aware that this is a powerful tool that can not only improve their customer engagement but also has a higher chance of increasing their sales by making more profit online.
In the United Arab Emirates and in Dubai particularly, as the region continuous to be the top business hub.
Many business owners are deciding to start taking their business online. This helps them to get along with the top brands or even small businesses who takes advantage of online market by creating and establishing a strong online presence to make more profit.
In order to successfully launch campaigns and make sure that everything is done properly, many of them are asking for the help of the best google ads marketing in the UAE that can deliver positive results, knows how to utilize the features of Google Ads and understand every campaign goal that you want to achieve.
Tips in choosing the best Google Ads marketing agency
To make sure that your campaigns is in good hands, you need to make sure that you are working with the top Google Ads marketing agency in Dubai. Here’s a list of some tips that you should consider when choosing the one who is worthy of your business.
Check if they are a certified Google partner – As we’ve mentioned before, this certification serves as a proof that the company is knowledgeable enough and expert in terms of Google Ads marketing.
Transparency – This is very important to every service-related companies you are engage with. You should know if they are willing to share information and expertise with you.
How they deliver results – ask for proofs like portfolio and testimonial.
Communication – How often they will update and send you reports about your campaigns. This is important so you could track and see if they are worth investing for.
Check if they run campaigns that are similar to the type of campaigns that you have in mind.
Which is more important to them, click or revenue? With these you could definitely know if they are a reliable one. The best google ads marketing agency would always look for the profit and revenue as this is a very important part to consider.