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From improper testing to lack of originality to poor user experience and everything in between, there are so many reasons why an app can fail. Working with the best mobile application development companies in Dubai is a great way to avoid such pitfalls.

81% of smartphone users generally search for solutions online and 26% of them for apps-related to that specific solution, according to Google’s Mobile App Marketing Insights. Studies also reveal that 90% of the time is spent in apps and that business app downloads are projected to grow at 16% in the next five years. If these numbers are anything to go by, then mobile applications are no longer an option but a necessity. But according to a Gartner projection for 2018, less than 0.01% of all consumer mobile apps would become financially successful even though apps continue to be a common development product focus and goal for entrepreneurs.

We spoke to an expert from one of the top mobile application development companies in Dubai, and here were some of his sentiments regarding why most applications fail, and how to avoid them;

Not performing due diligence

The first mistake many entrepreneurs make is deciding to create an app without too much of a thought. Unfortunately, building a practical application takes more than the desire to put a business out there. It needs thorough consideration, research, and perfect execution. Many entrepreneurs assume that clients will love their app, but the questions are, did they:

  • Perform a competitor analysis?
  • Research the market?
  • Define a target market?
  • Test the idea with the target market?
  • Run the numbers to determine the ROI

How to avoid this pitfall

Research should be your friend. Take time to collect relevant data to make an informed decision. After all, it is better to have a rude awakening and adjust your approach than going in blindly and fail.

Not having a proper monetization plan

Many entrepreneurs create an app and assume they will market it, attract prospects and clients, and make a kill out of it. Unfortunately, this never happens due to a range of reasons like:

  • Lack of originality
  • Not defining the target audience
  • Lack of critical features
  • Poorly designed app
  • Usability issues

But the main reason why most apps don’t deliver financially is that the entrepreneurs fail to monetize them correctly.

How to avoid this pitfall

The good thing about having an app is that you aren’t limited to a single monetization method. The only limit is your budget. You can make money through in-app ads, in-app stores, subscription models, vanity products and services, premium app sales, newsletter promotions, creative alternatives, and so on.

Poor choice of platform

iOS and Android have entirely different interfaces. They also differ in the way they operate as well as the users they appeal to. But some entrepreneurs fail to understand the behaviors of people who use iOS vs. Android, and that makes their app a complete flop. Again, creating an app that doesn’t perform well in different networks, devices, and OS is also a big problem.

How to avoid this pitfall

You should always have platform differences in mind when creating an app for multiple platforms. It’s also critical to understand the purpose and goal of your app, as this will influence the content you create, among other aspects.

Conclusion

App performance depends on different aspects that can range from marketing budgets to competition to sheer lack. But beyond these aspects, poor process execution and poor research are common reasons why most of these apps fail.

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  • Top Reasons Why Mobile Applications Fail – and How to Avoid Them

    From improper testing to lack of originality to poor user experience and everything in between, there are so many reasons why an app can fail. Working with the best mobile application development companies in Dubai is a great way to avoid such pitfalls.

    81% of smartphone users generally search for solutions online and 26% of them for apps-related to that specific solution, according to Google’s Mobile App Marketing Insights. Studies also reveal that 90% of the time is spent in apps and that business app downloads are projected to grow at 16% in the next five years. If these numbers are anything to go by, then mobile applications are no longer an option but a necessity. But according to a Gartner projection for 2018, less than 0.01% of all consumer mobile apps would become financially successful even though apps continue to be a common development product focus and goal for entrepreneurs.

    We spoke to an expert from one of the top mobile application development companies in Dubai, and here were some of his sentiments regarding why most applications fail, and how to avoid them;

    Not performing due diligence

    The first mistake many entrepreneurs make is deciding to create an app without too much of a thought. Unfortunately, building a practical application takes more than the desire to put a business out there. It needs thorough consideration, research, and perfect execution. Many entrepreneurs assume that clients will love their app, but the questions are, did they:

    • Perform a competitor analysis?
    • Research the market?
    • Define a target market?
    • Test the idea with the target market?
    • Run the numbers to determine the ROI

    How to avoid this pitfall

    Research should be your friend. Take time to collect relevant data to make an informed decision. After all, it is better to have a rude awakening and adjust your approach than going in blindly and fail.

    Not having a proper monetization plan

    Many entrepreneurs create an app and assume they will market it, attract prospects and clients, and make a kill out of it. Unfortunately, this never happens due to a range of reasons like:

    • Lack of originality
    • Not defining the target audience
    • Lack of critical features
    • Poorly designed app
    • Usability issues

    But the main reason why most apps don’t deliver financially is that the entrepreneurs fail to monetize them correctly.

    How to avoid this pitfall

    The good thing about having an app is that you aren’t limited to a single monetization method. The only limit is your budget. You can make money through in-app ads, in-app stores, subscription models, vanity products and services, premium app sales, newsletter promotions, creative alternatives, and so on.

    Poor choice of platform

    iOS and Android have entirely different interfaces. They also differ in the way they operate as well as the users they appeal to. But some entrepreneurs fail to understand the behaviors of people who use iOS vs. Android, and that makes their app a complete flop. Again, creating an app that doesn’t perform well in different networks, devices, and OS is also a big problem.

    How to avoid this pitfall

    You should always have platform differences in mind when creating an app for multiple platforms. It’s also critical to understand the purpose and goal of your app, as this will influence the content you create, among other aspects.

    Conclusion

    App performance depends on different aspects that can range from marketing budgets to competition to sheer lack. But beyond these aspects, poor process execution and poor research are common reasons why most of these apps fail.

  • Infographic: 4 Steps For Choosing The Best Mobile App Development Company

    Are you planning to develop a mobile app of your own? To make your ideas come to life, you will need the professional assistance of one f the leading mobile application development companies in Dubai. Check the portfolio of some companies. Once you check the quality of work they have done in the past, selecting a trustworthy company will be easier for you.

    Check online reviews of the company on B2B mobile app listing platforms. These reviews are written by clients who have worked with such companies in the past. Give precedence to a company which has in-depth knowledge of programming languages like PHP, Java and C++. A mobile app development company can be considered experience only if their apps get published in an app store. So, check whether the company you want to hire has genuine app store published links or not.

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  • Top Mobile App Development Trends in 2019-2020

    With the advancing technology and ever changing customer needs, it is essential for businesses to keep abreast with industry developments to remain relevant. Working with the best mobile application development companies in Dubai is a great way for business people to ensure they are not left behind.

    According to Statista, mobile applications are projected to generate about $188.9 billion USD in 2020. So it is evidently clear to all businesses that the future of mobile application in 2019-2020 going forward is bright. Besides, the advancement in mobile applications is helping businesses and their clients to search or access things without difficulty.

    From Machine Learning and Artificial Intelligence, to Augmented Reality and Virtual Reality, to Internet of Things and wearable app integrations, we’ll take you through some mobile app development trends to watch out for. In addition to information, this list will also come in handy as you choose the best mobile application development companies in Dubai.

    Artificial Intelligence (AI)

    AI or Machine Learning (ML) is where the apps perform human-like tasks. ML and AI are the leading technologies that are broadly utilized across the industries. They are used on 2019 and will continue to be used in the coming years. Think about the advanced chatbots and Siri which are playing instrumental parts in apps today. These ML and AI innovations also come in handy in other domains, helping in boosting profitability and reducing costs. By 2020, about 40% of all novel apps development projects will use co-developers with proficiency in AI. Future trends of ML and AI would include AI automated DevOps, AI-powered chips, digitized ML and interoperability around neural networks.

    Internet of Things (IoT)

    Top companies like Google, SamSung, Bosch, Xiaomi, Honeywell and so on already hold a significant market share in innovative IoT application development domains. Examples of newest app development trends include Google Home, Kisi Smart Lock and Nest Smart Home. With a tap of a button, it is now possible for one to turn on their AC or lever their TV irrespective of where they are. The future trends of IoT include smart cars, smart cities and homes, IoT in the healthcare sector and so on.

    Low-code development

    This one aims at making the app building process easier. Low-code development is meant to remove as much of hand-coding as possible.

    Augmented Reality (AR) and Virtual Reality (VR)

    AR and VR make a significant impact on technology, not just in games but social media and other arenas as well. Apps like Snapchat and Instagram are great examples of growing apps that utilize AR and VR. Today, millions of individuals use these apps. And most certainly, these techs are sure to boom in the near future.

    Wearable app integration

    This tech is steadily growing across the globe. A study by Statista revealed that the number of connected wearable devices hit the 453 million mark in 2017 and is projected to rise to 929 million by 2021. With technological advancement, we can only expect this trend to become an essential part of our daily lives. App companies will still look to create applications for wearable devices, especially smart watches. Today, it’s mostly fitness field that’s paying more attention to smart watches – though a few big names like Uber and Zomato have invested in the tech.

  • Takeaways from Design and Discovery Process for Successful Mobile App

    The process of developing a new mobile app and launching it is usually long and engaging. Basically, there are many aspects that influence the resultant product.

    Planning is the key to influencing a successful mobile app development process. If you are not aware of your intentions in business and the reasons why you are coming up with the mobile app, it becomes a challenge to develop a useful one which will address both users’ and business’ needs. The design and discovery enable your business set goals on the project, make a compelling case of the business and build an understanding of the target users. After taking part in the design and discovery stage, a clear vision statement of the project is agreed upon. A roadmap that addresses both long term and short term goals of the business is also set. The goals keep the business on top since they can be achieved after a specified period of time. In fact, one should hire mobile apps company to help in managing the projects.

    Vision Statement

    The design and discovery stage encourages critical thinking in the development of the business goals and its attainability. Participants are prompted to analyze the strategy of the business and find ways on how it can translate into a strategy for an app. A clearly set vision statement also provides a sense of direction towards the main goal.

    Importance of a Vision Statement

    There are some desirable advantages of creating a vision statement to your product:

    • Clearly defines the users of the app
    • Expresses the solutions to the problems the target users are facing
    • Differentiates the app from the existing ones in the market

    User Journey

    The core purpose of the design and discovery stage actually go beyond the app itself. The overall goal is creating a solution for a set of users faced by a certain problem. Research states that at least 20% of users abandon the app as soon as it is launched while more than 20% abandon the same after three months of use. Project discovery and design enable a company to realize its potential users and to design the app accordingly.

    Wireframes

    Once the goals and audience for the app project are set, the next step is noting the exact actions that one will go through to accomplish all the set goals. The stage does not only provide you with a list of features for the project but also wireframe maps which increase user experience for the whole journey of app use.

    Product Roadmap

    Perhaps you are after creating a scalable app for your customers. You should be able to adapt with ease to the ever-updating user needs. The design and recovery stage enables prioritizing the most important features for a successful app. It also has a summary which holds the app’s vision and a long term projection of it. A roadmap addresses the current and future states of your app, hence helping to identify the required investment for each future stage.

    A design discovery stage takes you through the needs of the app project. It is at this stage that you may decide to hire mobile apps company to help you in the app creation process.