As a business person in the modern times, it’s critical to establish an effective presence in the available multi-channels that offer contact with prospects. One of the great ways of achieving this is by using custom android app development because it puts your business in the hands of the clients at all times.
According to statistics, there are more than 2.5 billion smartphone users in the globe today, compared to 2.1 billion users in 2016 – and the number is set to increase as years go by. If this is anything to go by, then the value of having a mobile app for your business can never be overstated.
Luckily, there is a way to capture the attention of your potential clients, and even keep the existing ones interested in your services – using custom android app development. Having a business app is the best way to stay competitive and relevant in today’s market; but that’s not the only reason. It will also help you thrive and survive in the dynamic industry.
If you are still on the fence regarding the idea of getting a mobile app for your business, then here are reasons why you should get one soon:
With so much noise and distraction online, it can be difficult to capture the attention of prospects. Unfortunately, this is not about to get any easier, since every business is striving to ensure they have an online presence. So, having a website alone may not cut it for you. By getting an app for your business, you first of all set yourself apart from most of competition, and second, bring more eyeballs to your site. On average, people spend about two hours of their time on their smartphone, often looking at or using different application. Having your own will make your business accessible and also give the people a reason to trust you.
Better value to customers
You will be surprised by how much an app would increase customer interaction and engagement with your business. With loyalty programs and special offers, you can boost sales and revenue significantly. Many top companies use app-only loyalty programs and the results have been amazing.
Increase traffic to your site
A mobile application is critical, but so is the website – you cannot substitute one for another. But the two can complement each other for a common good, and that is to attract, inform and convert leads into buying clients. If your app is adequately optimized, it can help point traffic to your website. On the other hand, your site will encourage users to download the app.
Marketing and communication channels
You can use an app to attract attention to your brand through a range of marketing campaigns. This way, you get to expand your potential audience and build long lasting relationships with them. Launching an app is an advertising step, so it lets you use other marketing tools – like sending out press releases or publishing news on relevant resources. And since you have a higher chances of getting feedback from your clients (through surveys and polls), it’s easier to get feedback which is instrumental in improving your solutions.