What is Mobile marketing?
Mobile marketing and m-commerce are the future of marketing. While both terms are being used interchangeably, mobile marketing can simply be defined as the art of marketing your services and products provided by your business to appeal to mobile device users while m-commerce pertains to a mobile platform that enables your customers to purchase your products or services conveniently and whilst on the move with the use of a mobile device.
With 3.7 billion of mobile users around the world, companies have been directing resources and efforts in developing effective and efficient mobile marketing strategies to expand a brand’s online reach with the aim of increasing customer engagement and lead generation. To have an idea of what mobile marketing is, how mobile marketing works, and how your company can take advantage of mobile marketing tools to take your brand’s customer engagement and awareness to the next level, you must have a great understanding of your mobile audience through the creation of mobile buyer personas, designing curated content with mobile platforms in mind, and making use of other tools such as SMS/MMS marketing and Mobile applications.
What are the four main tools of mobile marketing that you can use to create an effective mobile marketing strategy?
Have a mobile-friendly website – you often hear “your website is your address in the digital world” Yes, it’s true, and investing in an interactive website is a great way to wow your customers but with the rise of smartphones, it’s not only important to have a great website but with more and more people opting to use mobile devices to conveniently browse and purchase goods on the go having a website that is optimized to suit mobile view makes the customer a smooth and positive experience.
Develop a mobile application or make use of Mobile App-based marketing – Having a mobile application can help make things more efficient for your customers and can serve as a direct marketing channel for your brand as mobile applications serve many functions from sales, special prices and promotions, to digitalizing loyalty and rewards program. In fact, building a mobile app is like painting a blank canvas. Add what appeals to your customer, make it functional, make it visually appealing, add curated contents and when you perfect it, it will not only increase your customer’s satisfaction and engagement but also cultivate brand loyalty through mobile marketing.
Utilize creative forms of mobile advertising – The internet world is full of surprises and there are a lot of mobile marketing tools that you can and should use to gain an edge against your competitors. A great alternative if you think your brand isn’t ready yet to develop an app is to use mobile advertising on third party apps either on social media apps or through in-game mobile marketing where your mobile ads appear within mobile games. Services like Good AdMob can help your brand create and advertise mobile ads that appear within third-party mobile applications which could be in the form of mobile banner ads, interstitial ads, video adds, or rich media ads.
SMS and MMS Advertising – A highly engaging and fast way to reach your customer is through SMS. Unlike email marketing, SMS Advertising has a relatively higher opening rate. The only downside of SMS Marketing is not having a lengthy message. SMS Marketing this is one of the most effective mobile marketing tools to reach your customers to remind them about your brand. This also allows your team to reach many potential customers as it is more likely to be noticed by them.
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Benefits of Mobile marketing
While there are a million ways to market your brand and get your message out there, Mobile marketing remains as one of the most relevant ways to increase your brand awareness and engagement especially in this period where people and their mobile devices are inseparable.
If your business is just starting out or if you’re trying to revive what was once a great brand, opt to hire the best mobile marketing agency to help generate more traffic to your website with the use of the most efficient mobile marketing tools. Still not convinced?
Here are other known facts that on why your company should start investing more on mobile marketing:
Research shows that 80% of time spent on mobile device is through applications and it has been recorded that customers have increased their smartphone usage by 400% and tablet usage has increased by more than 1750% making mobile marketing an integral part of big brands’ success story.
Fast and High Engagement – Studies show that SMS marketing is a highly engaging way to reach your customers with 90% rate of opened messages compared to email marketing’s 27% opening rate. These alone answers your question about the effectiveness of mobile marketing.
Smartphone owners check their phones every 12 minutes which increases the probability of your mobile marketing ad to be viewed.
Mobile marketing agencies in the UAE
Companies should always be creative on how to broaden their reach and constantly develop innovative mobile marketing strategies because the way consumers interact with brands on their mobile devices constantly changes. Find the best mobile marketing agency who could employ different approaches of mobile marketing strategies for your brand to determine consumer mobile device behavior and patterns in order to create a high conversion rate flexible platform that’ll grow with your business.
Looking for the best mobile marketing agency in the UAE? We’ve collated the top 5 best mobile marketing agencies in the UAE to help you boost your mobile ad engagement and personalize your customer mobile experience!
Ingic – A multinational company that focuses on mobile app development and digital marketing.
Happenize – Happenize (formerly Emarkia.com) was founded in 2006 as a full-service design and digital marketing company that specializes in helping startups and growing businesses achieve profitability online through mobile app development and marketing.
Emirates Graphic – A Dubai based digital marketing agency that specializes in web and mobile app development and mobile marketing.
Alwafaa Group – a pioneer in IT and Online Solutions, develops interactive mobile apps and provides full SEO service.
Traffic Digital – a full-service digital marketing consultancy with over 100+ full time staff based in six offices. The company provides integrated and professional online business solutions designed to help clients grow through innovation and creativity.