Top Reasons Why Mobile Applications Fail – and How to Avoid Them

Top Reasons Why Mobile Applications Fail – and How to Avoid Them

From improper testing to lack of originality to poor user experience and everything in between, there are so many reasons why an app can fail. Working with the best mobile application development companies in Dubai is a great way to avoid such pitfalls.

81% of smartphone users generally search for solutions online and 26% of them for apps-related to that specific solution, according to Google’s Mobile App Marketing Insights. Studies also reveal that 90% of the time is spent in apps and that business app downloads are projected to grow at 16% in the next five years. If these numbers are anything to go by, then mobile applications are no longer an option but a necessity. But according to a Gartner projection for 2018, less than 0.01% of all consumer mobile apps would become financially successful even though apps continue to be a common development product focus and goal for entrepreneurs.

We spoke to an expert from one of the top mobile application development companies in Dubai, and here were some of his sentiments regarding why most applications fail, and how to avoid them;

Not performing due diligence

The first mistake many entrepreneurs make is deciding to create an app without too much of a thought. Unfortunately, building a practical application takes more than the desire to put a business out there. It needs thorough consideration, research, and perfect execution. Many entrepreneurs assume that clients will love their app, but the questions are, did they:

  • Perform a competitor analysis?
  • Research the market?
  • Define a target market?
  • Test the idea with the target market?
  • Run the numbers to determine the ROI

How to avoid this pitfall

Research should be your friend. Take time to collect relevant data to make an informed decision. After all, it is better to have a rude awakening and adjust your approach than going in blindly and fail.

Not having a proper monetization plan

Many entrepreneurs create an app and assume they will market it, attract prospects and clients, and make a kill out of it. Unfortunately, this never happens due to a range of reasons like:

  • Lack of originality
  • Not defining the target audience
  • Lack of critical features
  • Poorly designed app
  • Usability issues

But the main reason why most apps don’t deliver financially is that the entrepreneurs fail to monetize them correctly.

How to avoid this pitfall

The good thing about having an app is that you aren’t limited to a single monetization method. The only limit is your budget. You can make money through in-app ads, in-app stores, subscription models, vanity products and services, premium app sales, newsletter promotions, creative alternatives, and so on.

Poor choice of platform

iOS and Android have entirely different interfaces. They also differ in the way they operate as well as the users they appeal to. But some entrepreneurs fail to understand the behaviors of people who use iOS vs. Android, and that makes their app a complete flop. Again, creating an app that doesn’t perform well in different networks, devices, and OS is also a big problem.

How to avoid this pitfall

You should always have platform differences in mind when creating an app for multiple platforms. It’s also critical to understand the purpose and goal of your app, as this will influence the content you create, among other aspects.

Conclusion

App performance depends on different aspects that can range from marketing budgets to competition to sheer lack. But beyond these aspects, poor process execution and poor research are common reasons why most of these apps fail.

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