How can your company take advantage of video marketing?
How can your company take advantage of video marketing?
Gone are the days when texts and photos alone make a great marketing strategy. Today, video marketing takes the center stage as having the highest rate of engagement and ROI. What is video marketing and how can you incorporate it to your marketing strategy?
Video marketing simply pertains to incorporating videos or moving pictures in your marketing efforts. While video marketing has been dubbed to be time consuming and expensive, video marketing has also been reported to have the highest return of investment and the good news is, over the years, video production has become more and more affordable with all the apps and software available in the market.
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How can you utilize videos to boost your marketing efforts?
A video can serve many purposes and according to studies, 83% of businesses claimed that investing on video content marketing has significantly increased their revenue. While it’s not the cheapest marketing strategy your company can opt for, the availability of video editing tools and software has made it easier for smaller businesses to catch up. All you have to employ is a great amount of creativity and directing skills, patience, and effort. If you still have doubts, here are 5 reasons why your company should invest on video marketing.
1.Video builds trust – the concept of producing a video is to create content that’ll foster long term relationships, consumer engagement, and ignite consumer emotions. Effective video marketing harbors trust and presents products in a conversational tone. If you manage to produce entertaining and highly engaging video marketing content that’ll surely make people feel all sorts of emotions, it’ll be a sure hit that will reach thousands of shares, likes, and comments. While video marketing alone does not directly increase leads, video marketing increases website traffic and that’s where sales happen.
2.Videos help your ranking on Google and increases your website traffic – It’s a known fact that Google owns Youtube and statistics show that having a video embedded on your website increases your search ranking. What’s more interesting is companies who incorporate video marketing with their marketing strategy receive a 27% increase in click-through rate, 34% higher web conversion rate, and 49% faster revenue growth. Pro tip: Don’t forget to incorporate SEO with your videos!
3.Mobile users love videos – Studies show that 90% of consumers watch videos on mobile. Remember that video advertisement that was placed on your favorite mobile application? Videos are a great way of advertising pretty much everywhere but it is especially great for mobile users who are on the go.
4.Videos are a great tool for learning – Want to learn a new language? Perhaps build a table? Revive a loved chair? Fix a laptop? Install a software? Luckily for you, video marketing isn’t all about placing an ad and having to put your product out there alone. Video marketing is all about incorporating your product to tell a story that’ll trigger any human emotion.
5.Videos encourage social shares – What makes a viral video worth sharing? What makes it different from all other videos? Video marketing alone isn’t just about producing videos but how to get videos distributed and amplified. Based on what we’ve experienced, there are six elements that makes great videos that are worth sharing.
a.Humor is a human emotion that can make any serious brand relatable and is a great way to help your prospect’s guard down and create an entertaining call to action for your video ads.
b.Relevance – In order to relay your message effectively with the use of video marketing, you should be able to determine who your audience is. A successful video ad doesn’t need millions of impressions, a successful video marketing ad needs maximum exposure from your target audience.
c.Do something unexpected, something different that will blow your audience’s
Ready to get your company to join the video marketing bandwagon, here are ways on how you can incorporate videos to increase your brand’s engagement and awareness
1.How to videos that explains what a product is, it’s purpose, and how to use it! If you’ve never typed “How to use…” and never clicked on an instructional video you’re not from planet Earth. The most dominant sense humans have is his vision and a person is likely to remember how to do this and that with a visual presentation- and that’s how video marketing can help you gain more customers! But producing great informative instructional videos alone is not sufficient, videos that are entertaining and engaging always win.
2.Animated videos are a great way to bring some concepts to life live videos simply could not. While live videos are taking over social media video platforms such as Facebook’s Stories, Twitter’s Periscope, Instagram’s IGTV, and Youtube Live. Nothing beats a good old animation done right. Inserting a lot of text and putting a serious production can sometimes put your audience off, and investing on animated video ad is an entertaining way to explain what your company is about or how a product works. A great example of an entertaining animation video is how TedEd makes use of literature to create highly engaging educational videos. But remember, this all depends on your audience.
3.Social Media Video Marketing requires less effort, and more on creating creative content. People love sharing what makes them happy- or angry in some cases. How about collaborating with youtubers and vloggers who receive a massive following to create a great video content? Or a video product review? While there are a lot of arguments about sponsored videos and posts, 76% of social media users say that they would share a branded video content with their friends if it was entertaining. Acceptance of good enough video quality has also been widely accepted leading to a massive amount of video content and live video streams created on social media platforms such as Facebook, Twitter, and Instagram which increases the demand for videos to have a format optimized to suit these platforms. The flow of presentation and establishment of emotional connection to viewers are going to be the deciding factor that can make or break a video. What’s more interesting is with video advertisement and commercials, audiences are able to retain information for three days longer than usual.
Video marketing isn’t rocket science and shouldn’t be expensive at all. With the right tools and video content, your company can surely capture your audience’s attention and get your brand’s message out there.